Wed, 22 August 2012
Understanding the process of how customers make their dining decisions can help you focus your marketing and communication efforts in ways that will grow your business.
In this Foodservice Radio podcast we talk with Carin Oliver, Chief Innovation Officer with Angelsmith. Carin takes us through a recent study that analyzes the way dining decision-making process and discusses how you can use this information to attract more customers to your operation.
For more food service news visit www.foodserviceradio.net
For excerpts of the study, visit the Angelsmith website at www.angelsmith.net.
Direct download: Foodservice_Radio_Podcast_-_How_Dining_Decisions_are_Made.mp3
Category:Marketing -- posted at: 8:00am EDT
Tue, 31 July 2012
This year 65 million foreign tourists will visit in the United State and that number could be as high as 100 million in the next five years. Are you getting a share of this growing dining market?
In this Foodservice Radio podcast, host Tom Andrews talks with Chris Perkins, VP of Marketing for Brand USA about how to tap into the international tourist market and what you need to do to be tourist-ready.
Direct download: Foodservice_Radio_Podcast_-_Tourism_Partnerships.mp3
Category:Marketing -- posted at: 7:00am EDT